ΦΙΞ FIX 120+YEARS OF ARCHITECTURE
Takis Zenetos, Margaritis Apostolidis A Turning Point in the History of the Building
Έτος έκδοσης 2020
Μόνιμη διεύθυνση αυτής της σελίδας:
Prologue Panayiotis Tournikiotis
Prologue Yorgos Tzirtzilakis
The building of FIX Brewery in Syngrou Avenue represents modernism in the architecture of postwar Athens and the productive dynamism of an economy that aimed to growth. Both got caught in the maelstrom of the decline of the end of the 20th century, when saving the building, by Takis Zenetos and Margaritis Apostolidis, brought together many architects.
This album is about its history, beginning from the opening of FIX Brewery, a modern building, perfect in the semiology of the architectural perspective, until today that it is the building of the National Museum of Contemporary Art. It is a venue that incorporates a multidimensional, contradictory and charming history of its production and construction transformations through constant changes, and the history of the company over the years. What the book is interested in is this anatomic deepening and the effort to promote the FIX/EMST throughout time through the details of its constant transformation.
The history of FIX beer is long and architecture has always been a very important advertising tool for the company. The author shows the power both of architecture and the FIX company. The network of the plant facilities, the machinery, advertising, Zenetos and Apostolidis’ modernisation work are all analysed.
The album full of abundant archival and photographic material, a result of a long-term research, reflects the history of the building that is a landmark of Modern Greek history.
Dora Theodoropoulou was born in Athens. She is an Architect, a graduate of the School of Architecture of the Aristotle University of Thessaloniki. She continued to postgraduate studies and was awarded an MSc in Design-Space-Culture from the School of Architecture of the National Technical University of Athens (Mestovio). 2017 saw her attain a PhD in Architectural Theory and History from the School of Architecture of the National Technical University of Athens. 2018 witnessed the publication of her book ΦΙΞ FIX 120+ ΧΡΟΝΙΑ ΑΡΧΙΤΕΚΤΟΝΙΚΗ, Τάκης Χ. Ζενέτος, Μαργαρίτης Χ. Αποστολίδης Σημείο τομής στην Ιστορία του Κτιρίου (ΦΙΞ FIX 120+YEARS OF ARCHITECTURE, Takis Zenetos, Margaritis Apostolidis, A Turning Point in the History of the Building), by Epikentro Publishers. She has collaborated with architectural officers in Athens and Rome on the implementation of public and private works and has been awarded distinctions in architectural competitions. As an assistant lecturer, she has taught Architectural Composition, History and Theory at the School of Architecture, National Technical University of Athens, and participated in architectural conferences and publications. Her interest is centered as much on applied architecture as on the academic world. As curator and communications director, she has helped organize major visual arts and architectural exhibitions in collaboration with the visual artist Elina Theodoropoulou. She also holds a diploma in Psychology, the Biosynthesis approach.
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